Beautycounter’s mission is to get safer products into the hands of everyone. We strive to educate about the lack of regulation in the personal care products industry and how to make better, safer choices about the products we use not only on our bodies but in our homes. We advocate for more health protective laws. We are committed to a health and safety standard that goes well beyond what’s required by U.S. law: We’ve banned the use of more than 1,500 questionable or harmful chemicals through our "Never List”—all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick, or oil in the market. We have combined safety, innovation and efficacy. After all, we should never have to sacrifice our health in the name of beauty!
Beautycounter has one of the strictest ingredient selection processes, whereby we:
1. BAN INTENTIONALLY
When formulating our products,
we prohibit the use of over
1,500 harmful or questionable ingredients.
2. SCREEN RIGOROUSLY
We use a range of sources to
evaluate every potential ingredient for safety.
3. LEARN CONSTANTLY
We review emerging data regularly
and commission non-animal studies.
4. SOURCE RESPONSIBLY
We aim to partner with sustainable,
non-GMO suppliers for the highest
5. SHARE TRANSPARENTLY
We go beyond what is required by the law
and identify every ingredient on our labels,
even fragrance components.
We are a certified B Corporation. The B stands for “benefit,” and it means that, unlike the traditional corporate structure, we consider people, planet, and profits equally. We use the power of business to help solve social and environmental problems by voluntarily meeting higher standards of transparency, accountability, and performance.
Below is a great video that introduces this brand that is revolutionizing the personal care industry.
I’m thrilled to be able to share my most favorite products with all of you!